Press Releases

Santé Magazine Announces the 2006 Cocktail Challenge Sponsored by Marie Brizard – Can You Compete With the World?

April 16th, 2006 (Miami, FL) --- Are you the best of the best behind the bar and a master of mixology? How about creating the perfect margarita, mojito, hybrid martini, or even the newest trend-setting global libation? If so, Santé, the magazine for restaurant professionals, and Marie Brizard, renowned for creating the world’s finest liqueurs using only the best natural ingredients, invite you to the 2006 Cocktail Challenge where you’ll compete against the most skilled bar professionals on the planet. Master of Ceremonies Lucien Dambreville will host the competition as mixologists battle in three US cities for the ultimate prize: a trip to Bordeaux, France, on December 4th and 5th 2006. There, the winners from each city will participate in the prestigious 24th annual Marie Brizard International Bartender Seminar and Cocktail Competition.

For over 23 years, thousands of bartenders from around the globe have participated in this event, and now for the first time the program has been expanded to the U.S. This year Bordeaux will host more than 130 bartenders from 27 different countries, where they will be mentored by Lucien Dambreville, former runner-up in the world long drink cocktail championship and global ambassador of the Marie Brizard brand.

If you are a top bar professional, all you have to do is to enter and compete with your favorite original long and short cocktails. Impress the world famous panel of judges in accordance with the IBA (International Bartenders Association) rules. Decisions will be made based upon your recipe’s preparation, appearance, color, and of course… the taste!

The Cocktail Challenge will take place in the following trend-setting cities:

The competitions will take place from 3.30pm – 7.30pm in each city. Show your creativity with the finest Marie Brizard Liqueurs. For rules, regulations and applications visit www.boissetfamilyestates.com. Hurry, space is limited, so don’t wait! The winners will be sent to Bordeaux, France.

Exclusively imported to the U.S. by Boisset America, Marie Brizard was founded in 1775 in Bordeaux, France, a region renowned throughout the world for its tradition of quality wines. From the introduction of its flagship product Anisette over 250 years ago, Marie Brizard Liquers have established themselves as the finest imported super premium liqueurs. Today, Marie Brizard continues to be one of the world’s most accomplished producers of liqueurs. Moreover, it holds a reputation among bar professionals for superior quality and natural ingredients and taste unrivalled anywhere in the world – “the natural choice of bar professionals”. For more information, and to register for the competition, please visit www.boissetfamilyestates.com.

The magazine for restaurant professionals, Santé Magazine is the premier provider of food, beverage and business management information to members of the restaurant industry and affiliated businesses. Issues contain wine and spirits reviews, regular columns and features on effective management techniques, staff training and restaurant marketing, as well as articles covering all aspects of food and beverage procurement, presentation and service. For more information, Santé’s on-line platform is www.santemagazine.com. For more information, contact Patrick Egan, Boisset America, at 415-289-4500.

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