Press Releases
MARIE BRIZARD MANZANITA AND WATERMELON LIQUEUR MAKE A TASTY SPLASH IN 2005
February 21, 2005
SAUSALITO, CA--- Boisset America, exclusive importers of Marie Brizard (MB) Liqueurs, announces the reintroduction and new packaging of “Watermelon Liqueur.”
Hubert Surville, President of the Spirits Division of Boisset America,
says “The new packaging mirrors the design of the very successful
MB Manzanita Green Apple Liqueur introduced in 2003. It is a bright, modern,
rectangular-shaped frosted bottle which is sure to be a popular on- and
off-premise product for the liqueur line developed by Marie Brizard.”
M.B. “Watermelon Liqueur“ is an exciting and unique taste
sensation made from a blend of watermelons and a variety of seasonal melons.
Like all Marie Brizard liqueurs, the Watermelon uses only 100% natural
products that create a fresh, refined drink reminiscent of summer fruits.
At 34 proof, it can be enjoyed neat, on the rocks or in a number of stylish
cocktails ranging from Watermelon Margaritas to Watermelon Mojitos. Moreover,
M.B. has introduced a variety of proprietary signature Watermelon mouth
watering cocktails, which include the Cantaloupe Martini, The Melonade,
The Watermelon Squeeze and The Tokyo Sunset (see attached cocktail recipes).
The average suggested retail price for M.B. Watermelon Liqueur is $15.99.
Offered together, the distinct proprietary packaging and unique taste profiles of the MB Watermelon and Manzanita Green Apple Liqueur attract a younger consumer base, while maintaining the traditional quality universally associated with Marie Brizard. The Manzanita Green Apple Liqueur has been a success worldwide since its introduction in 2004. It offers a 100% natural taste of green apples with delicious flavor. Enhanced by a delicate, crisp taste and low proof (40%), Manzanita is a fresh and particularly aromatic liqueur that is made from the juice of premium Spanish apples. It is a sophisticated alternative for the ultimate apple martini, without the sour taste (see recipe). When stored in the freezer, Manzanita makes a definite statement as a delectable shooter, or on ice mixed with lemon soda or tonic. M.B. has created a multitude of stylish cocktails such as the Apple Blossom Martini, Big Red Apple Martini, Cranapple Martini, and the Serendipity Cocktail (see attached recipes). The average suggested retail price for M.B. Manzanita Green Apple Liqueur is $15.99.
Among the most well-established and fastest growing wines and spirits companies in the world, Boisset America imports and produces a full line of liqueurs, wines, and spirits. For more information about M.B. Watermelon Liqueur or Manzanita Green Apple Liqueur, or any Boisset America products, contact Boisset America Marketing Assistant Patrick Egan at 800-878-1123 or patricke@boissetamerica.com, or visit our web site at www.boissetfamilyestates.com.
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RECIPES
SERENDIPITY
1 part Manzanita
1 part Premium Vodka
Fill with Sprite
Combine ingredients over ice in a rocks glass
APPLE SUNSHINE
2 parts Manzanita
1 part Citrus Flavored Rum
Shake with ice and strain into Martini Glass
CRANAPPLE MARTINI
1 part Manzanita
1 part Vodka
Splash of Cranberry Juice
Shake with ice and strain into Martini Glass
GRANNY SMITH MARTINI
1 part Vodka
1-½parts Manzanita
½ part Triple Sec
1 part Sour Mix
Shake with ice and strain into Martini glass
PERFECT APPLE
1 part Manzanita
1 part Vodka
Splash of apple juice
Shake with ice and strain into Martini glass
APPLE BLOSSOM MARTINI
1 part Manzanita
1 part Vanilla Flavored Vodka
Shake with ice and strain into Martini glass
BIG RED APPLE MARTINI
2 oz. Manzanita
½ oz. Marie Brizard Triple Sec
½ oz. Cranberry juice
Shake with ice and strain into Martini glass
THE BAKED APPLE MARTINI
2-½ oz. Manzanita
1-½ oz. Premium Vodka
Splash of Butterscotch Liqueur
Shake with ice and strain into Martini glass
Rim the glass with cinnamon sugar
WATERMELON MARGARITA
1-1/2 PARTS Marie Brizard
Watermelon Liqueur
1-1/2 parts Premium Gold Tequila
2 parts Coco Lopez Margarita Mix
Combine ingredients with ice in a
Blender and blend until slushy. Pour into
Glass and garnish with fresh fruit.
WATERMELON SQUEEZE
1-1/2 parts Marie Brizard
Watermelon Liqueur
1 part Premium Light Rum
2 parts Sweet and Sour mix
Serve I tumbler with ice
And garnish with fresh fruit
MELONADE
2 parts Marie Brizard
Watermelon Liqueur
1 part Premium Vodka
3 parts Fresh Lemonade
Combine all ingredients
In a large tumbler with ice.
Garnish with lemon wheel.
CANTALOUPE MARTINI
2 oz. Marie Brizard Watermelon Liqueur
2 oz. Orange Juice
1 oz. Premium Vodka
Squeeze of fresh Lime Juice
Pour all ingredients into an
Ice-filled shaker. Shake vigorously.
Strain into a chilled martini glass.
Garnish with a cherry.
TOKYO SUNSET
1 part Marie Brizard
Watermelon Liqueur
1 part Premium Vodka Tonic
Fill Tumbler Glass with ice.
Add Liqueur and Vodka.
Top with tonic and garnish
With watermelon wedge.
